NEW YORK (AdAge.com) -- The long winters are on stage at Maxwell's, the Hoboken, N.J., club that's traditionally a launching pad for bands poised to break across the river. Between songs, the singer lists off the merchandise for sale. Besides the usual T-shirts and CDs, "These very words," he says, "can be echoing in your brain for years to come for $10 if you buy the CD, or also there's some kind of pen-thing that has MP3s in it. I don't understand the technology exactly ... ."
After their set, a few curious fans visit a kiosk mounted on the back wall. For $30, they're handed a small, reusable piece of digital memory called a "pen drive" and given a quick tutorial. With a swipe of a credit card, the kiosk downloads the entire show in MP3 form into the pen drive in just seconds, less than 15 minutes after the set. The kiosk -- the first of many coming to the edgy club near you -- was created by eMusicLive. It makes digital recordings of live shows into ultimate souvenirs. While the logo on the pen drives is currently the company's own, what it should say is: "Your Brand Here."
Meantime, the Long Winters have passed through several eMusicLive-affiliated venues and left behind digital copies of those concerts for sale on eMusicLive's servers. "This isn't for bands who suck live," eMusicLive's Mr. Scholl says. "It's changing the dynamic between them and their audience."
great! now we know that the long winters don't suck live and as poised to "break" in manhattan, any minute now.