John Roderick, singer and guitarist for the Seattle band The Long Winters, spent years browsing flea markets and thrift stores for unique-looking frames.
He owns nearly 150 pairs, which includes frames from the 1950s and 1960s, aviators and glam-rock sunglasses.
Craig, who is a fan of the band, noticed the singer's penchant for distinctive specs and e-mailed the singer about his collection. Roderick found 30 pairs after poring over what Craig had to offer.
"Dan has a very good eye for picking out unusual frames -- frames that might seem to be far out at first, that end up really complementing the wearer," Roderick said. "I would call him a consultant. He can search his archives and really transform a person's identity with a carefully chosen frame."
Since then, Roderick has been a walking advertisement for Craig's business. The glasses often appear center stage when the band tours across the country.
"I've directed more indie rockers to Dan's business than I can count, and we've fattened up his record collection in the process," Roderick said. "He's made quite an impact among the nerdy Seattle scene."
150 pairs?!? Woah.